While investors nervously eye the IPO window and reassess the virtue of M&A, uncertainty for their communications and marketing teams also abounds.
On the one hand, communications teams have fewer funding announcements and exits to work with to position their investors. On the other hand, they increasingly have to navigate emerging political and regulatory risks.
For the second year running, Milltown Partners conducted a data-driven analysis of the communications tactics of Forbes Midas List investors. We also expanded our analysis to look at two other criteria: the communications activity of the 66 “Midas firms” themselves, as well as the “up and comers” on the Brink List.
This report sets out what we found, and what it means for communications teams working on raising the profiles of investors.
